Is music necessary from a corporate point of view? Corporate sound design defines belonging and gives an acoustic identity. It is not simply music, but supports and reinforces the message and value of a brand in sound waves. And functions as an acoustic anchor throughout. That’s why Corporate Sound Design is important.

You get an acoustic toolbox for all possible uses. The best-known version is the jingle, a short and recognisable melody. This can be prepared in different lengths and moods (original, reduced, focus on rhythm, faster, slower, etc.). From these versions, so-called music beds are created, which can be used as acoustic backgrounds for longer video sequences (i.e. image movies, backing tracks for podcasts).

It has never been so easy for us to communicate with each other. We are more decentralised and mobile than before because we are always accessible everywhere. At the same time, we are constantly looking for time. For our tasks, our wishes and for ourselves. This means that whoever communicates with you should quickly get to the point. Right?

At the same time, we unlearn. We can no longer listen because we are so conscious of sending, we can only send. We miss the right tone. We use industry-specific jargon to appear competent. And when we have bad news, we prefer to leave it to others. Communicating does not mean selling something, but formulating values in an understandable way and building trust. With -TNER, this means: If we don’t see the point, we don’t do it. But if we do it, we do it right and with conviction.

At some point, someone came up with the idea of combining marketing and communication to form the position MarCom. From our point of view, this is a nice but shortsighted attempt to save money. In terms of content, however, the calculation rarely works out. Because marketing needs the right communication; communication in turn needs the strategic content.

However, marketing, communication and design are independent areas of competence. If all departments have done their homework, they can flow together in a targeted manner. Therefore, it is important to understand a brand or an idea as a whole and to recognise its opportunities. This requires listening properly, analysing critically and identifying the individual goals and challenges. This is the basis for a successful marketing strategy, planning and implementation. Finally, the intelligent mix of different marketing tools makes it possible to communicate properly with the defined target groups.

Have you ever tried to put yourself together as an avatar? Clothes are easy. But what about hair, nose, eyes, mouth, face and body shape? At best, the result was kind of funny, but not really «the best version of yourself». And this is the task our design department takes on: to do justice to you and your brand.

Don’t ask what your graphic designer can do for you but what you can do for your graphic designer. In order to know what colours, shapes and images we work with, we need to get to know you and understand your attitude, goals and message. Only then can we develop your idea into a vision that works successfully on all levels. Because that’s what we want: to be successful together with you. After all, nobody likes to lose. So we combine content, strategic marketing and visual language into a unity where all elements reinforce each other. From the logo to the website.

Signing the «Paris Agreement» in 2015, Switzerland committed to halving its greenhouse gas emissions by 2030 compared to 1990 levels. In 2019, the Federal Council also decided that Switzerland should stop emitting greenhouse gases by 2050. This climate strategy leads to a future without fossil energies. In addition, large public limited companies, banks and insurance companies are already obliged from 01 January 2024 to report on their climate risks and their own impact in accordance with the standards of the international Task Force on Climate-related Financial Disclosure (TCFD). The fight against climate change will thus become bindingly measurable; due to globally binding agreements, there will also be no Swiss solo effort.

When a company tackles issues such as sustainability, CO2 neutrality, environmental protection and corporate social responsibility in order to implement them within the framework of legal requirements or beyond, this is not subject to a democratic process within the company. Rather, these are strategic decisions that are enforced from the top management to the lowest levels of employees. This decision means a massive intervention in the existing corporate culture.

This defines values that have to be communicated to all employees in a continuous process. Sharing them together goes far beyond the employment relationship as we know it. In order to communicate them in a binding and understandable way, binding principles must be developed within the management and in the various departments. Only when these new values are understood and continuously implemented by all those involved in the company can defined goals be achieved and new ones formulated.

We are proud to have already supported several companies in these areas and will continue to expand our commitment and services.